It needs to be changed and you may share it on other programs, although for me it's like you've got content. Yeah. Since the way that you see on Instagram is different. You view Facebook and the way you see on Youtube, how different, the way you see onLinkedin or even Twitter. And in the end of the day, what we need to do is really understand how people consume content on this , that, that platform and earn content that would really operate. That, and uh's, that's the huge difference. Now you can go and say, okay, I can take some of this. It's like you might have a 10 minute video on youtube, but you're likely to just slice out maybe two minutes or three minutes on, on Facebook since it's going to perform a whole lot better like that.
So you have mentioned many stages to creating one of these types of videos. I guess we begin at the very start, you mentioned prep. Can you take us through that which means
Or even linkedin. Yeah. And so that's part of this prep preparatory stage, right? And what we're attempting to do is figure out, fine, here's what will work on Instagram. Maybe there is something or a hook that's a tiny bit better on Facebook and here is something different on youtube. That means that you can really have the meat of this material be exactly the same. But you are really shooting the video, how it delivered is a bit different. And where you're actually planning that's, uh, you know, the ways to actually connect on different platform.
Hey that Jamie here and on behalf of the Click [inaudible] staff, welcome back into our video series where we're talking video, but specifically the types of video you should be generating to drive more gain and more cliquey worthy movie opinions to your business. In the video we discussed the state of this marketing industry. When producing content, essentially what's working by now. In this video we are likely to go over the video content at a bit more detail and talk about how to create the one video you ought to be generating immediately to drive more clicks, more traffic, and more earnings on any product or service that you're offering.
The article production is probably the most crucial aspect of getting a great slice of video on the market. And the reason why is because you put a lot of work in preparing, you spend a great deal of time doing manufacturing, but really where the magic is is actually getting the components that will really engage. And also the edit um, is you can create pacing and pacing will keep people's attention the whole time. Like we're uh, 1 thing that I look at is, we are trying to determine how we are going to distribute it. So like we referred dispersing on Youtube, we would do it differently compared to Facebook. For instance. Because that's the way that it is on youtube, we would be in a 16, nine ratio on youtube. Right? And, and then to, uh, we would burn off in our captions. We would really just upload caption files.
Concerning make one of these? Yeah. Instead of preparing and it is really interesting because a great deal of people, they're more about doing. And I discovered that if you wish to succeed, it how you are going to do it. So I always like to actually start to determine why I am making the movie. It ought to have a function. I think it'd be really pertinent to really have you proceed through this process. What does that sound great? Okay. So let's just say that you are trying to sell some mix. Okay. And you are trying to sell it. You have some product or anything. Okay. Tell me someone that you know well. My own brother and David, um, besides Joey. Okay. So your, your brother David. Okay. Chris. Brother Chris.
video.
You are good. Uh in the event that you really want your video to be viewed, you will need to have of how you're going to disperse it a preparation stage. So back at the preparatory stage, you are like, okay, who is going to really share this video? Are you going to engage with them? You know, is it going to be achieved through advertisements natural or is it going to be a strategy where organic being done by you and adds? Uh, for me, I only love other stations out there. I love other webpages on Facebook cause they will need to really feed the algorithm. They will need to get their articles outreach increased. And a lot of individuals are prepared to share your video. Uh they're, they are in a position to cross post your own video. And therefore it is like coming from their page and it's like an true content, even it isn't theirs.
So that it's like getting these pins. And two, there's those organic hooks within the video. Like he got himyou have to reinforce whatever that title is. And I give that some thought. Um, and that is basically the preparatory stage before you really go onto the next step. But there's one other thing that I really look at is what, what source of medium are we likely to use? Like is it likely to be a Instagram one afterward than Facebook? Is it likely to be much better on youtube or on Twitter? You know, what's likely to be the best method and just like you got to examine the platform of that you're trying to reach. Now, among the biggest mistakes, it's like, well I'll just distribute it everywhere, you know, and you are making a video trying to go on every stage and that's a massive mistake. Yeah. We're going to discuss the 1 type of movie in order to blow off your business, you need, but not only about what that movie is. We are going to discuss how to structure and create that movie. Let's go.
Right, right. And something that I found is even once you've got a video that is performing quite well, you know, um, the way that the algorithm operates on Facebook and other things, it's like maybe in fourteen days or seven months you do another cut and upload it, learn from what you already have, all of the data that's there and say, fine, what should we analyzed this down because we had a sort of a drop off here. We add, you know, something to pull on them in visually here. You can do that. And, and in which you're in a position to perform it, essentially you're able to succeed because people will be inclined to forget what they saw, you understand, from six months ago.
Of course. Yeah, that makes sense. Okay. So speaking about video editing from type of my expertise and I'm not a professional movie editor and I understand just how much work goes into doing a lot of these things you say, you know, the, the captions Mimi finding, even just putting titles in the top and bottom of your movie may take hours to get many people and some people seeing this may have no clue how to do that. So I guess in that regard, is it worth? Is it worth the time to sit down, possibly put in to editing the video or spending money to sort of with somebody,
Alright. So prepared created the video, edited the video. So we don't load it. Yep. That you'd say the Majority of the people and say, alright that distribution
But on Facebook we want to burn it because some people do not have that option on and you want to be certain when they are scrolling through it, you are grabbing that focus. So he's like, actually? Exactly. And it is similar to the ratio we wish to be a one by one ratio of square ratio. Right? So what additional components which we may really add to that video file? Can it be like to make it more of a meme that is movie where we're placing texts the beginning of the end, um, you know, is it engaging with different, different types of elements? That is the things that you've got to consider when you're doing the movie edit. Now, the thing I love is we have different options like cause we will need to we did four or five distinct versions and if we did the manufacturing right.
Or if we think of gamers, possibly Mohamed Sala, he's, that Liverpool is best player could possibly be hitting scoring from United, I do not understand. Yeah, yeah, you can do clips such as that. But talking about the reason why they love, you understand, Liverpool. And, and also theessence of it. Um, so I like to attempt and identify a few things. These are of what could that person that if he sees with video really resonate with bullet points. And two, I do research. Like I want to go out there and even know how well I know someone, I'm like, what else is going on out there? So I do some research online trying to see if there. Especially when it's handling the topic available uh. So like for Liverpool, is there anything that is going on that will be in the information that would be applicable to, to the movie today?
We are discussing shooting content, we are talking about incorporating texts, adding images, animations, and we are also talking about adding captions, Emojis, all of that things can be built and edited it directly inside of [inaudible]. Now, the most important reason we constructed clip Ian was so that it's accessible to absolutely everyone and we are talking even in the event that you've never produced a video earlier, you want to get into video production for your company or you're an expert, it is possible to create what you may create anywhere else directly inside of Klipfolio and what's more, even if you don't want to shoot your own content clippy or gives you access to a comprehensive library of video clips, images and audio, she is able to pull all this stuff together to build videos. We'll even throw in customizable templates. Therefore, if you fill in a bit uninspired, for instance, you can catch one of our pre performed video templates, then alter the colors along with the text, upload your advertising and your doing clip. Eao is your greatest video creator and it is going to alter the way both beginners and professionals produce video moving. We can't wait to reveal it, so make sure you put in your email below. Within the next video, we are likely to pull back the curtain on reverse Filipeo and actually explain to you the way this platform functions and it's going to change the way. We'll see you at the video.
And what's the first thing that you believe he's going to perform? Probably share the video once that connection with the movie matches. He is going to discuss it with not just one person, but he's gonna discuss with everyone that actually enjoys what is going on, you know? And that there is outright critical. Then the next thing is, uh, really trying to describe what is a fantastic hook trigger just like you only have a couple few seconds to catch his attention. And I think, okay, what can we do to grab his attention? You understand? And, and perhaps it is a caption over the video that says, you know, Liverpool's sucks. Yeah. I think, I think this video would be watched by him. You know what I'm saying? And I think he'd need to be sucked in as he tried to figure out what's going on in that movie.
How you'd then approach that. Yeah. We did a lot of research. We were doing a great deal of preparation. Now we would like to begin executing on these things. Uh, and for me there's a formula for every video and this formula is exactly what creators will need to create for themselves. And there is a few elements for this formula it, which it's universal for everybody. The very first one is, and that we prepared for is a hook. We need to grab their attention. Now that hook is different on youtube versus Facebook. Allow me to give you an example of that. So like on youtube the hook would be like five seconds. And on Facebook it's gonna be completely different because you're, you might have audio on or not. As you're kind of flipping through their feed and you maybe have a , maybe a second.
And even on Instagram, it's going to be different. And so looking at that, it is similar to that hook is similar to the part. And I would actually put a lot of effort and energy to attempt to figure out how you're likely to captivate people's focus and how you suck them into the content. Now after that, after the hook, you can actually reinforce your brand. So if you have a brand, you can have a component. This can be an optional item. Uh, it depends on what type of content you are creating, you know, and, then two, you're moving into the meat of the content. Here's something that I found over, you know, 40 some odd billion movie views. It is like people have a tolerance to observe. And if you've fallen in this category, I don't know, but I, I've been around Facebook and I've never turned to the sound.
You might have two or three different versions of a movie and you can test it to enjoy, like seriously what we do is we'll just throw a few dollars behind it and also see how it converts. If it Works really nicely, you do not have to spend that much money to figure out if people actually click on it, engage with it, how much they watched the movie to see whether it really works. And actually connect with them on a psychological level and spending the time in place to making your video really engage with the viewer, it provides you a greater probability for them to actually share.
So when you actually have these bullet points of things which would really get there, get there, get them something that's happening, then try to think of what value can you actually bring that person. So there you can actually attract value. Uh, with video content you can aspire, you can educate or educate, entertain, and occasionally when you are really good you can do all three in precisely the same time or you can get two of them. That is when you are really, really good once you're really giving it a lot of thought inside. Now that having been said, as soon as you do that, I try to figure out which value you are likely to bring to your intended audience. Yeah. And I try to attract those bullet points then bring some type of value. So whether it's like making loyalty to his team or talking how bad the other team is, that's some value he'll actually find.
Alright. So Chris, he probably enjoys football, right? Can he have a team? Liverpool. Liverpool. Okay. And is there an opposing team that it is just a competition? There the biggest ones. Manchester United, that everybody knows. Okay. Okay. So there's rivalry that is heavy, like some natural friction. Okay. First thing is like, fine, if we are going to produce a video, we need to get a purpose of that movie. The number two is that we will need to identify our audience. Who Would we want watching this movie? So I'd say it'd be people that are Liverpool buffs like your brother, like hardcore Liverpool. Okay. And then we need to begin breaking down of a few of the things which they, they kind of rally round that would have them excited. And what would be one of these things which you'd think, well, beating Manchester United scoring goals.
Well let's just target everybody that enjoys Liverpool, right? And let's target everyone that does not like Liverpool. And let us see if we can get some things happening here, some. And I think you could do this just with , but if you infuse a small bit of money, it'll be quite interesting. The results. It's possible to get your silently. Definitely. So I believe anybody watching this movie today has a blueprint to make not a movie publication in, knowing what to make and to push that out there correctly or an overview and, and those insights, uh amazing. And for anyone we've actually put together a guide which goes to what Daryl talked about there. Um that entire blueprint, um, a few things that are different that we did not fit into this movie, um, that you could grab beneath this video.
And thus you must fortify it. And, also that point when we were talking about your brother, it is like if you add one of the other components that resembles, yeah, yeah, I like this video. You know, you are like, totally go from that point. That is where he'll stay on just a bit. And should you get 20 minutes, if he will reach that point and really feel some type of link to the video, they will watch another moment, does not then lead to more involvement on the videos as well. So they'd be more prone. And 12 we view comments. It is like as you're connecting together and you are speaking their language or however you are going into it, you're connecting with them on a psychological level and they feel part of something and they feel like dumb. It's like some thing that humanity feels obligated to do.
All you have to do is opt in, pop up your email in there, we'll send you that manual. So throughout this movie and the very first video, we have talked a lot about creating the ideal video and that includes everything from naturally preparation, right how to actually shooting the movie and then of course the article of where you've got to edit the movie up in the right way and to receive the best distribution. Now all that is very, very difficult for most people. Most individuals don't have access to camera equipment to take picture content. For instance. The majority of people don't have the skills or access to utilize complex editing software and that is the reason why we construct Klipfolio. Klipfolio is a web based video creator that essentially permits you to make incredible looking videos. Just we've discussed in the palm of your hand in the previous two videos.
Which is logical. Makes Sense. Okay. So that makes total sense. Um, but one thing I want to circle back on really quickly is you mentioned if you're creating video and one of those ideas everyone has, I mean, I have had this before when I have created videos, I will just share the same video anyplace. Would you elaborate on that's a bad idea? And that's a kind of a bad thought process.
Perhaps you've never, you simply watched thecaptions and stuff like that? I really do. I grab myself. I am like, why didn't I flip it ? Nevertheless, it's so much better using salad. Right. Nonetheless, it's like individuals consume at various times, several times of the day. Um, but what I found is if you can hook them, if you are able to find that hook, whether it's on Facebook, on Youtube, on Instagram, you literally need them for 20 minutes and then that 20 seconds should be your gold. It is like you have to fortify that hook or you have to strengthen what your value proposition is to get them in, while it's a name or a thumbnail or however you are pulling them into that video. You have to reinforce that since in the event that you don't, you are going to get the hockey stick effect. That means you understand, and you're absolutely not going to have anyone watching it.
So Darryl, at the first video we talked briefly on the sort of video content you ought to be generating, what favor for anybody that didn't observe that or simply to refresh a few memories, which type of video? Which sort of movie is that if there's 1 movie you should create um, as a business? Yeah, for me personally it is a social video and two to kind of take that a bit farther check here then, um, and sort of remind everybody what type of video that's. Can you explain what a movie is, but why that sort of movie is so vital?
Yeah, for example, such as the movie part of the video editing is so crucial. It can make or break a video. Um, it doesn't matter your script is. It doesn't matter your camera as well as your manufacturing is. Really where it actually, the rubber meets the street to find out if it is going to work or not, the editing is. And for me, as soon as you're in a position to do it, it is worth the resources worth the time. And when you actually put it together, it is going to convert a great deal higher. Um, which at the end of the day, that is by far uh, you know, the prep stage and it's like the implementation point to the editing has become the most critical.
Now presumably you would choose the content you simply shot with Reese on your phone or anything into an editing suite or into a post creation. I guess. Do you kind of want to speak about what you do in that point? Ready to distribute
It may sort of look like it is theirs. And that's a matter. So going back to your case we said, hey, if we are going to actually make a video about your brother along with his soccer team about Liverpool, while it's bad or good or whatever, I would like create a list of every, uh, page on Facebook on Instagram that will be pro or con. You know that's who we want to contact. And believe it or not, you know, getting, uh, those personal relations with these individuals is a means to have increase. And I found that if you can get like five or six or 10 stations or pages which are similar to yours that are eager to talk about your content, I mean that explodes your, your expansion, that hastens your, your reach and you're likely to get the views that come with it if you actually have done a fantastic job with your video.
So we have discussed the first stage of getting ready for a movie planning of movie. We moved to obviously manufacturing and creating the video. Can speak a bit about
So if we talk about going onto each stage, I think this really is, this is very significant also. There are obviously I believe there are just two elements you may tell me. Of is the ratio of the movie. Therefore, in the event that you create in 1 video, you've got to think about how of the other ones are transcribed into by that. However, is there other, anything else you'd kind of need to be aware of if you're going to be generating content for state, Instagram or Facebook
What's that for production? You know, like a great deal of people put a lot of consideration concerning how things come like what kind of camera to use and so forth etc. But I think for me it is like be elastic. Although we ready, you'll probably have a script and have like that you are likely to get things come to you when you're actually doing the video. They are like, oh, this would be a lot better when we did so and you know, take various variants. Like you have time, just shoot at some variants. Hey, perhaps this will function better than this. And you also know, that will help you the post production stage.
So with that, simply to kind of move further into that, and do you load the video first to your webpage and then contact all these are the pages to let them know it is never, or do you choose another approach? Yeah I do that in the stage. I know I, the movies come in so I reached out because it may take a few weeks to get ahold of everybody or whatever. Uh, and who knows, perhaps you're like, Hey, I'll discuss your video if you share mine type thing. If you are doing PR crossposting right that is not a bad thing. Where the burden is, uh, simply to share a video isn't. Just like you've got to cross it and you have to give permission to them. And the exact same for, you know, you're posting their content, but that is kind of this key on Facebook.
But the algorithm on youtube differently, you know, you would do it differently onInstagram and different on Twitter. However, Facebook, I think a lot of people that are watching this video need to capitalize on this and that's an easy way to sayhello look, if you could have this page which has a reach of let us say you know, 10,000 likes that they really posted it, who knows how many of you is they are likely to get. Um, and, and you sort of reaches out to these different pages posting and all the analytics gets at which it goes straight back to your movie. Yeah, it is really cool. No, that is cool. Now with blended approach, like for me, I enjoy organic, but you've infused it with, together with paid advertisements. Advertisements that are paid is the best way to get into at the right time in front of the right people. And if you understand what you are doing, it could be very powerful. If you don't understand what you're doing, it's still be effective as whenever you say, okay, we're doing a movie about Liverpool, right?
It's like when you find something cool and you are like, hey, you have ta check out this. You know, we have to do that. We have to that virtual word of mouth. And that is that's what the videos that are social do and where it is so potent. And so after the core, basically of this content, you've got to have a call to action. Um, also, and you may not believe, well, if it's a societal movie, I'm not really doing it for, you know, it is just more of an inspiration or it is just a [inaudible] or anything. Since are you trying to develop an 16, that call to action is still still crucial? Like recall when we spoke about what's the video's purpose? Or when it's to market products, we need to push them to a landing page or to hit on that button directly. Uh, or whether it's for inspirational it's just like something or a Hashtag to combine a trigger, you know, I mean the list goes on.
Absolutely.
You know, before we do this, there is a lot of people who start recording and pick up a camera and that can be among the things you could ever perform. And there are stages, like you mentioned, there is a stage of preparation, there is a stage of production, there's a stage of post production, and then there's a point for distribution. And every one of those stages are outright critical, uh, and they function in harmony together to get your video.
Yeah, that makes sense. And I guess from looking at these three stages, once you've been through those stages a few occasions, and as you state, you do different edits which can be vital. And most people might, you know, she movie, I have been guilty of this in the past and it'll throw up believing it's ready without stuff. But I can see how important it is to perform different variations as when you find things that work, you can simply continue following that blueprint over and over and over again.
